November 2, 2004 - by Katie Chatfield
2004 Media Federation Awards
Last night's Media Federation Awards was dominated by bellamyhayden which collected eight awards including the coveted Grand Prix.
Its work with Carat for KFC on the "KFC Cricket--suuuper stuff that" campaign proved to be the agency's most successful work taking out three awards. As well as the Grand Prix it snared the Best Integrated Media Campaign and Best Retail Campaign awards.
Receiving the Grand Prix, bellamyhayden managing director Simon Rutherford said "the campaign was a labour of love for everyone concerned".
He said the campaign took about seven months to orchestrate and thanked its client KFC for "having the balls to let us stretch the brand into new territory".
The ad was created by Singleton Ogilvy & Mather and media bought by Carat.
bellamyhayden also picked up awards for the Best use of Magazines, Best use of Newspapers, Best use of Television, Best Strategic Launch Campaign, and Best use of a Small Budget.
In other awards, Razor Media won the Best use of Outdoor category, Universal McCann won the award for the Best use of Radio, mOne won Best use of Online, Maverick won Best One-Off Media Idea, Ikon Communications won Best Demonstration of Results and ACP Publishing was given a Special Merit Award for Best Media Owner Prop.
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