May 4, 2007 - by Katie Chatfield

2007 AFA Effectiveness Awards Finalists announced

SYDNEY: BMF's Lamb on Australia Day campaign and Lowe Hunt's Hyundai A-League launch campaign are among the finalists for the Advertising Federation of Australia (AFA) Effectiveness Awards.

Twenty-eight stage one finalists have been announced for the awards, which will be held on 9 August, including BWM's popular Rabbits campaign for Telstra BigPond and Clemenger BBDO's launch of Hahn Super Dry for Lion Nathan.

Colin Wilson-Brown, effectiveness committee chairman of judges, said there are "some terrific campaigns among this year's finalists".

"Entrants now have the opportunity to finesse them into award-winning case studies," he said in a statement.

"The stage one judges consisted of 43 highly regarded planners, agency principals and marketers, and we are confident that each entry has been rigorously examined by our panel."

The finalists will be considered for the gold, silver and bronze awards together with the other major awards. The most important award will be selected from the gold award winners.

The full list of finalists are:

Lamb - BMF - Meat & Livestock Australia
BigPond/Broadband - BWM - Telstra Bigpond
Red Meat - The Campaign Palace - Meat & Livestock Australia
Energizer Lithium - DDB - Energizer Asia Pacific
Masterfoods Finishing Sauces - Clemenger BBDO MasterFoods
XXX Gold - BMF - Lion Nathan
Mitsubishi Motors - Clemenger BBDO - Mitsubishi Motors Australia
Sunbeam/Espresso Machines - bellamyhayden - Sunbeam
Maxibon Package Icecream - Publicis Mojo - Nestle
Johnnie Walker Scotch Whisky - Leo Burnett - Diageo Australia
Sunny Queen Farms, Natural Grain Eggs - BCM - Sunny Queen Farms
Thredbo - Clemenger BBDO - Amalgamated Holdings
Coca-Cola Zero - Naked - The Coca-Cola Company
Hahn Super Dry - Clemenger BBDO - Lion Nathan
National Drugs Campaign - The Campaign Palace - Department of Health and Ageing
Skins - The Furnace - Skins
Hyundai A-League - Lowe Hunt - Football Federation of Australia
Olympus Tough - Saatchi & Saatchi - Olympus Imaging Australia
Toyota Yaris - Saatchi & Saatchi - Toyota
The Australian Institute of Music - Lowe Hunt - The Australian Institute of Music
M&Ms, Miss Green - Clemenger BBDO - MasterFoods
Nescafe - Publicis Mojo - Nestle
Residential Property Development - DDB - AV Jennings
Campbell's Real Stock - Clemenger BBDO - Campbell's
Mini - Naked - Mini
Adalat DROS - Medicus Sydney - Bayer Schering Pharma
Slurpee - Leo Burnett - 7 Eleven
Bundaberg Rum RTD - Leo Burnett - Diageo Australia