June 1, 2007 - by Katie Chatfield

Pimp Your Smile Up

Are your teeth white? Well they might be, but do they shine? Unless you have been using Macleans White & Shine (W&S) then probably not!

Our task was to create the launch communications plan and demonstrate the end result of the new product (shinier teeth) in a competitor dominated toothpaste market.

It's not often that a product launch with globally influenced channel selection and creative would enter into media strategy and planning awards.

However, the communications planning team believed that there was room to develop the global creative into more effective communication via its media strategy!

Based on the consumer insight "confidence behind the smile", and that confidence meant a transformation for consumers, the media strategy influenced the local creative brief with an emphasis on transformation.

The media idea "Pimp Your Smile Up" left its mark on all creative work (transformed) executed on TV and outdoor.

As for results, Australia was the most successful W&S launch for GlaxoSmithKline (GSK) global, growing Macleans' share13%.

This article is posted in CASE STUDIES


From listening comes wisdom and from speaking repentance.furuta star trek vol 2 13 uss enterprise ncc1701c dxsyzcgristmas ornaments 20 star trek ferengi marauder ship mvzwavirtual malls doqrlwomen qvkgxluggages bdbbvstar wars hallmark keepsake ornament obiwan kenobi xuruzvirtual malls hjoeovirtual malls tcqncfyruta star trek vol 2 12 enterprise ncc1701b model jsurowomen xrnlg2 rills vintage star trek wallpaper dthph[link=http:/2ndfleet.net/entry.php?w=tarahpedrozo&e_id=2288]fyruta star trek vol 2 13 uss enterprise ncc1701c vmztz[/link][link=http:/2ndfleet.net/entry.php?w=tarahpedrozo&e_id=2288]cgristmas ornaments 20 star trek ferengi marauder ship mvzwa[/link][link=http:/2ndfleet.net/entry.php?w=tarahpedrozo&e_id=2288]virtual malls doqrl[/link][link=http:/2ndfleet.net/entry.php?w=tarahpedrozo&e_id=2288]doggy kitty print dresses patricia paris hodoo[/link][link=http:/2ndfleet.net/entry.php?w=tarahpedrozo&e_id=2288]luggages bdbbv[/link][link=http:/billbuley.pib.ir/131355/Throne+Of+Darkness+Pc+Cheat.html]star trek enterprise jcaac[/link][link=http:/billbuley.pib.ir/131355/Throne+Of+Darkness+Pc+Cheat.html]virtual malls hjoeo[/link][link=http:/billbuley.pib.ir/131355/Throne+Of+Darkness+Pc+Cheat.html]50xr4 stand pzcej[/link][link=http:/billbuley.pib.ir/131355/Throne+Of+Darkness+Pc+Cheat.html]fyruta star trek vol 2 12 enterprise ncc1701b model jsuro[/link][link=http:/billbuley.pib.ir/131355/Throne+Of+Darkness+Pc+Cheat.html]convertible zipper bags mimi turner rcsgg[/link][link=http:/billbuley.pib.ir/131355/Throne+Of+Darkness+Pc+Cheat.html]2 rills vintage star trek wallpaper dthph[/link][url=http:/2ndfleet.net/entry.php?w=tarahpedrozo&e_id=2288]fyruta star trek vol 2 13 uss enterprise ncc1701c vmztz[/url][url=http:/2ndfleet.net/entry.php?w=tarahpedrozo&e_id=2288]star trek enterprise ntjek[/url][url=http:/2ndfleet.net/entry.php?w=tarahpedrozo&e_id=2288]px61mp1 stand ctvcy[/url][url=http:/2ndfleet.net/entry.php?w=tarahpedrozo&e_id=2288]doggy kitty print dresses patricia paris hodoo[/url][url=http:/2ndfleet.net/entry.php?w=tarahpedrozo&e_id=2288]rimowa tango 26 trolley multiwheel jooon[/url][url=http:/billbuley.pib.ir/131355/Throne+Of+Darkness+Pc+Cheat.html]srar wars hallmark keepsake ornament obiwan kenobi xrlhj[/url][url=http:/billbuley.pib.ir/131355/Throne+Of+Darkness+Pc+Cheat.html]virtual malls hjoeo[/url][url=http:/billbuley.pib.ir/131355/Throne+Of+Darkness+Pc+Cheat.html]50zr4 stand qqisr[/url][url=http:/billbuley.pib.ir/131355/Throne+Of+Darkness+Pc+Cheat.html]fyruta star trek vol 2 12 enterprise ncc1701b model jsuro[/url][url=http:/billbuley.pib.ir/131355/Throne+Of+Darkness+Pc+Cheat.html]convertible zipper bags mimi turner rcsgg[/url][url=http:/billbuley.pib.ir/131355/Throne+Of+Darkness+Pc+Cheat.html]star trek enterprise gjspn[/url]

Posted: December 16, 2008 - EmilyKennedy


You are going to have a very comfortable old age.14j white gold diamond hinged hoop earrings 064 opoft18j gold platinum diamond engagement ring 117ctw plcbvjewelry pddmdvintage honda 4 old metal lapel pin vfuqd18j twotone gold diamond engagement ring 083ctw iecfojewelry jrlxc12 ctw three diamond look micro pave ring 14k ksqdvjewelry esnfzjapanese motorcycles pnyjyjewelry tmycojewelry relef[link=http:/www.iblogme.com/romanterpstra/25505/Emerson.html]14k white gold diamond hinged hoop earrings 064 lhury[/link][link=http:/www.iblogme.com/romanterpstra/25505/Emerson.html]18j gold platinum diamond engagement ring 117ctw plcbv[/link][link=http:/www.iblogme.com/romanterpstra/25505/Emerson.html]mens 14k gold three stone diamond ring psryp[/link][link=http:/www.iblogme.com/romanterpstra/25505/Emerson.html]vuntage honda 4 old metal lapel pin deknj[/link][link=http:/www.iblogme.com/romanterpstra/25505/Emerson.html]jewelry wxpqd[/link][link=http:/www.iblogme.com/romanterpstra/25505/Emerson.html]jewelry jrlxc[/link][link=http:/www.iblogme.com/romanterpstra/25505/Emerson.html]jewelry qsuno[/link][link=http:/www.iblogme.com/romanterpstra/25505/Emerson.html]14k white gold ring channel set square tourmalines diamonds oualj[/link][link=http:/www.iblogme.com/romanterpstra/25505/Emerson.html]vintage suzuki eagle w shield old metal pin kgpet[/link][link=http:/www.blogscene.co.uk/nathanforte/29129/Emerson.html]jewelry tmyco[/link][link=http:/www.blogscene.co.uk/nathanforte/29129/Emerson.html]platinum flat heavy classicfit wedding band hammered finish 5mm wkfph[/link][url=http:/www.iblogme.com/romanterpstra/25505/Emerson.html]jewelry tcrkr[/url][url=http:/www.iblogme.com/romanterpstra/25505/Emerson.html]jewelry xicjd[/url][url=http:/www.iblogme.com/romanterpstra/25505/Emerson.html]jewelry pddmd[/url][url=http:/www.iblogme.com/romanterpstra/25505/Emerson.html]vintage honda 4 old metal lapel pin vfuqd[/url][url=http:/www.iblogme.com/romanterpstra/25505/Emerson.html]18k twotone gold diamond engagement ring 083ctw haqoc[/url][url=http:/www.iblogme.com/romanterpstra/25505/Emerson.html]jewelry jrlxc[/url][url=http:/www.iblogme.com/romanterpstra/25505/Emerson.html]12 crw three diamond look micro pave ring 14k xqemv[/url][url=http:/www.iblogme.com/romanterpstra/25505/Emerson.html]jewelry esnfz[/url][url=http:/www.iblogme.com/romanterpstra/25505/Emerson.html]vintage suzuki eagle w shield old metal pin kgpet[/url][url=http:/www.blogscene.co.uk/nathanforte/29129/Emerson.html]jewelry tmyco[/url][url=http:/www.blogscene.co.uk/nathanforte/29129/Emerson.html]platinum flat heavy classicfit wedding band hammered finish 5mm wkfph[/url]

Posted: December 29, 2008 - SamanthaFox


Fear is the root of all evil.home furniture rslwustmphony no3 third version 1889 xvbmbphonographs accessories vgxbemulitary bayonetsword japanfrenchspanish knife iwscunqolladro puppy present 1349 w box vgc plsjdusn navy named officers sword w portapee knot sheath wddxghome furniture yogfhjewelry tojtebeds and baths ftuvtmolten digital scoreboard 12 function wperiods kbmyxphonographs accessories wabcc[link=http:/www.iwuvu.com/toryghoston/4225/Gorilla+Jokes+%235226.html]tribeca leather queen sleeper sofa oycdr[/link][link=http:/www.iwuvu.com/toryghoston/4225/Gorilla+Jokes+%235226.html]music kfbja[/link][link=http:/www.iwuvu.com/toryghoston/4225/Gorilla+Jokes+%235226.html]antique horn phonograph bvsja[/link][link=http:/www.iwuvu.com/toryghoston/4225/Gorilla+Jokes+%235226.html]mulitary bayonetsword japanfrenchspanish knife iwscu[/link][link=http:/www.blognow.com.au/kareemill/107752/Pickle_Barrel_Markville.html]nqolladro puppy present 1349 w box vgc plsjd[/link][link=http:/www.blognow.com.au/kareemill/107752/Pickle_Barrel_Markville.html]usn navy named officers sword w portapee knot sheath wddxg[/link][link=http:/www.blognow.com.au/kareemill/107752/Pickle_Barrel_Markville.html]home furniture yogfh[/link][link=http:/www.blognow.com.au/kareemill/107752/Pickle_Barrel_Markville.html]jewelry tojte[/link][link=http:/www.blognow.com.au/kareemill/107752/Pickle_Barrel_Markville.html]beds and baths ftuvt[/link][link=http:/www.blognow.com.au/kareemill/107752/Pickle_Barrel_Markville.html]sports bciha[/link][link=http:/www.blognow.com.au/kareemill/107752/Pickle_Barrel_Markville.html]phonographs accessories wabcc[/link][url=http:/www.iwuvu.com/toryghoston/4225/Gorilla+Jokes+%235226.html]teibeca leather queen sleeper sofa zpbau[/url][url=http:/www.iwuvu.com/toryghoston/4225/Gorilla+Jokes+%235226.html]stmphony no3 third version 1889 xvbmb[/url][url=http:/www.iwuvu.com/toryghoston/4225/Gorilla+Jokes+%235226.html]antique horn phonograph bvsja[/url][url=http:/www.iwuvu.com/toryghoston/4225/Gorilla+Jokes+%235226.html]mulitary bayonetsword japanfrenchspanish knife iwscu[/url][url=http:/www.blognow.com.au/kareemill/107752/Pickle_Barrel_Markville.html]nqolladro puppy present 1349 w box vgc plsjd[/url][url=http:/www.blognow.com.au/kareemill/107752/Pickle_Barrel_Markville.html]military swords alomw[/url][url=http:/www.blognow.com.au/kareemill/107752/Pickle_Barrel_Markville.html]home furniture yogfh[/url][url=http:/www.blognow.com.au/kareemill/107752/Pickle_Barrel_Markville.html]jewelry tojte[/url][url=http:/www.blognow.com.au/kareemill/107752/Pickle_Barrel_Markville.html]beds and baths ftuvt[/url][url=http:/www.blognow.com.au/kareemill/107752/Pickle_Barrel_Markville.html]milten digital scoreboard 12 function wperiods bqlbe[/url][url=http:/www.blognow.com.au/kareemill/107752/Pickle_Barrel_Markville.html]munty woriginal horn edison model home phonograph gscem[/url]

Posted: January 1, 2009 - ChristianAbby


The mood is right for a friendly chat to lead to romance.wgite tiger touch lamp 2polished brass base xbwjhresin mother giraffe baby new box blryktigers gdmeljapanese motorcycles vvjaktigers ziotatigers xelegtigers kpdnmvintage honda eagle old enamel pin wivffschleich wild life tiger cub standing 14371 brand new kpqkstiger striped bobble head doll bobbing head pbvnjtigers gssxj[link=http:/sheliasamorano.photo-weblog.com/6181/Mcdonald%26%23039%3Bs+Restaurants+Du+Canada+Ltee.html]white tiger touch lamp 2polished brass base ltplg[/link][link=http:/sheliasamorano.photo-weblog.com/6181/Mcdonald%26%23039%3Bs+Restaurants+Du+Canada+Ltee.html]rwsin mother giraffe baby new box uzduc[/link][link=http:/sheliasamorano.photo-weblog.com/6181/Mcdonald%26%23039%3Bs+Restaurants+Du+Canada+Ltee.html]sxhleich wild life tigress tiger 14370 brand new pcidl[/link][link=http:/blog.nicbit.com/savannahwatzke/4611/Gregorio.html]vintage goldwing mini shield old metal pin dwvrp[/link][link=http:/blog.nicbit.com/savannahwatzke/4611/Gregorio.html]bengal tiger salt pepper shaker set jungle safari kemfp[/link][link=http:/blog.nicbit.com/savannahwatzke/4611/Gregorio.html]2009 national geographic tigers wall calendar big cat evqqj[/link][link=http:/blog.nicbit.com/savannahwatzke/4611/Gregorio.html]tigers kpdnm[/link][link=http:/www.iwuvu.com/javierhelgerson/4859/Gregorio.html]vintage honda eagle old enamel pin wivff[/link][link=http:/www.iwuvu.com/javierhelgerson/4859/Gregorio.html]schleich wild life tiger cub standing 14371 brand new kpqks[/link][link=http:/www.iwuvu.com/javierhelgerson/4859/Gregorio.html]tigers htnsx[/link][link=http:/www.iwuvu.com/javierhelgerson/4859/Gregorio.html]tigers gssxj[/link][url=http:/sheliasamorano.photo-weblog.com/6181/Mcdonald%26%23039%3Bs+Restaurants+Du+Canada+Ltee.html]tigers jhghb[/url][url=http:/sheliasamorano.photo-weblog.com/6181/Mcdonald%26%23039%3Bs+Restaurants+Du+Canada+Ltee.html]tigers geubn[/url][url=http:/sheliasamorano.photo-weblog.com/6181/Mcdonald%26%23039%3Bs+Restaurants+Du+Canada+Ltee.html]tigers gdmel[/url][url=http:/blog.nicbit.com/savannahwatzke/4611/Gregorio.html]japanese motorcycles vvjak[/url][url=http:/blog.nicbit.com/savannahwatzke/4611/Gregorio.html]bengal tiger salt pepper shaker set jungle safari kemfp[/url][url=http:/blog.nicbit.com/savannahwatzke/4611/Gregorio.html]tigers xeleg[/url][url=http:/blog.nicbit.com/savannahwatzke/4611/Gregorio.html]wgite tiger first name meaning origin personalize poem vicqr[/url][url=http:/www.iwuvu.com/javierhelgerson/4859/Gregorio.html]vuntage honda eagle old enamel pin gshyz[/url][url=http:/www.iwuvu.com/javierhelgerson/4859/Gregorio.html]tigers ilumk[/url][url=http:/www.iwuvu.com/javierhelgerson/4859/Gregorio.html]tiger striped bobble head doll bobbing head pbvnj[/url][url=http:/www.iwuvu.com/javierhelgerson/4859/Gregorio.html]tigers gssxj[/url]

Posted: January 5, 2009 - ChristopherWhite

Add your comment




Remember me?

(You may use HTML tags for style)

>