September 11, 2007 - by Matt Perry
IKEA Hacker: A real world 'mash-up'
About six years ago, in the UK, IKEA launched a campaign called 'Throw Out Your Chintz'...it was a brilliant way of getting the UK to strip off the flock wallpaper (obviously flock is now inhenrently cool again but hey), throw out the chair and sideboard that you inherited from Nanna (again de-mob utility furnishings are de jour) and get yourself down to IKEA.
That was cool but this is even cooler. Now that those $15 stools and $50 shelving units are looking...well, decidely 2002...someone has come up with this little beauty. IKEA Hacker is brilliant! It's ingenious, it's creative and it ticks the box of sustainability too.
This article is posted in CREATIVITY / DIGITAL / TRENDS
I love the story behind this site- and it seems a lot of other people do too.
There are nearly 8000 people who have subscribed to read these ideas about how to make the Ikea brand 'your own'.
The author clearly states that Ikea does not pay him directly- but it is a perfect vehicle for Ikea Google Adwords.
It's a win win relationship between a member of the public who is creating a brand conversation and the brand itself.
Posted: September 12, 2007 - Katie Chatfield