September 10, 2007 - by Matt Perry
Nokia invents new marketing sub-genre
Nokia has followed up it's innovative N95 launch earlier this year with another ground breaking piece of marketing communications. They have supported the launch of the new N81 by rolling out an entirely new approach to music sponsorship called 'Spons-Pop'. Perhaps inspired by Hugh Grant the film Music & Lyrics, Nokia have launched Pop4Real. Cheesey certainly...however will it flog lots more plastic for those clever Norwegians?
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