October 29, 2007 - by David Haddad
Brand experience … of a digital kind
Digital connections offer a raft of interesting ways to express what a brand has to offer.
Like everything we do it has to be the right connection point. So what are some of these then?
“I think we need to research some archetypes”
“We should set up community”
“Let’s host a blog”
“Have you heard about widgets?”
Well I’m happy to announce that Beconase is the first bellamyhayden client to pull a widget off a boardroom whiteboard and place it online.
So what is a widget then?
It sits on your desktop and automatically updates itself with current information from this wonderful thing called the World Wide Web.
Beconase is all about prevention so it made perfect sense to create a branded allergy alert widget complete with a continually updating three day weather forecast and pollen count.
You sufferers know what I’m talking about!
The Beconase Allergy Alert widget can be downloaded to your desktop after a few easy steps from a micro-site hosted by Yahoo!7.
Check it out at www.yahoo7.com.au/becky
Looks like thunderstorms on Thursday!
hey david – congrats!
but the link is broken – i think you’ve slipped an ‘!’ in there by accident.
A
Comment by adam — October 29, 2007 @ 1:01 pm
The system works!
Thanks Adam … should work now.
Comment by David Haddad — October 29, 2007 @ 1:11 pm
Good to see you here Adam!
And David- nice work in continuing to educate a traditionally focused client on the opportunities of digital communication.
Brand utility is such a lovely way to create a digital relationship and the widget provides a handy top of mind message.
Comment by Katie Chatfield — October 30, 2007 @ 9:32 am
I visited your site not only for the competition bout for help. Not happy at all
Comment by karen — November 12, 2007 @ 4:20 pm
Hi Karen
What did you need help with?
You left a comment on the bellamyhayden blog but didn’t leave details on what you’re after- I’ve sent you an email, so if you can get back to be I can see if I can give you a hand.
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I like it so much, Real telemarketing leads [url=http://telemarketingleads.tumblr.com/#1]Real telemarketing leads[/url], :-[,
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