September 11, 2007 - by Matt Perry
IKEA Hacker: A real world 'mash-up'
About six years ago, in the UK, IKEA launched a campaign called 'Throw Out Your Chintz'...it was a brilliant way of getting the UK to strip off the flock wallpaper (obviously flock is now inhenrently cool again but hey), throw out the chair and sideboard that you inherited from Nanna (again de-mob utility furnishings are de jour) and get yourself down to IKEA.
That was cool but this is even cooler. Now that those $15 stools and $50 shelving units are looking...well, decidely 2002...someone has come up with this little beauty. IKEA Hacker is brilliant! It's ingenious, it's creative and it ticks the box of sustainability too.
This article is posted in CREATIVITY / DIGITAL / TRENDS
September 10, 2007 - by Matt Perry
Nokia invents new marketing sub-genre
Nokia has followed up it's innovative N95 launch earlier this year with another ground breaking piece of marketing communications. They have supported the launch of the new N81 by rolling out an entirely new approach to music sponsorship called 'Spons-Pop'. Perhaps inspired by Hugh Grant the film Music & Lyrics, Nokia have launched Pop4Real. Cheesey certainly...however will it flog lots more plastic for those clever Norwegians?