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	<title>bhlog</title>
	<link>http://www.bellamyhayden.com.au/blog</link>
	<description>our latest thinking</description>
	<lastBuildDate>Thu, 13 May 2010 23:17:03 +0000</lastBuildDate>
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		<title>The power of face-to-face</title>
		<description><![CDATA[Email is great isn&#8217;t it? It&#8217;s just so easy and quick and such a terrific way get your point of view over and get a quick response back on it. And hey we all love the phone don&#8217;t we? Just pick it up &#8211; punch out a handful of numbers and you can speak to [...]]]></description>
		<link>http://www.bellamyhayden.com.au/blog/2010/05/the-power-of-face-to-face/</link>
			</item>
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		<title>Become a CPA. We can’t spell, but we can count</title>
		<description><![CDATA[Last night the business media were all over the 2010 Federal Budget announcement.
And so were relevant brands, one being CPA Australia.
On one of the most important nights of the financial calendar, hwo deos an ad lkie tihs get oevr teh lnie?

]]></description>
		<link>http://www.bellamyhayden.com.au/blog/2010/05/become-a-cpa-we-can%e2%80%99t-spell-but-we-can-count/</link>
			</item>
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		<title>Which uncool brand?</title>
		<description><![CDATA[
Why is it that banks keep dishing out irrelevant campaigns? Click here for my recent rant about NABs current campaign.
Apparently the CBA thought aligning a music-based creative execution with music based website Inthemix, would be a good idea.
What the CBA has really done is align a bank (which is of course, not cool) with a music genre [...]]]></description>
		<link>http://www.bellamyhayden.com.au/blog/2010/04/which-uncool-brand/</link>
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		<title>Big pimpin, who&#8217;s spendin $165 Gs on these?</title>
		<description><![CDATA[It was summer. It was hot. So what better to impress the chicks at the Bra with… VELOUR PIMPJAMAS?
I&#8217;ve seen a few bad forum spams (or &#8220;astro-turfing&#8221;) lately, which reminded me of this classic from the website Brasurf.com.au (note, read from the bottom up to get in chronological order)

Now, its our hunch that the website [...]]]></description>
		<link>http://www.bellamyhayden.com.au/blog/2010/04/big-pimpin-whos-spendin-165-gs-on-these/</link>
			</item>
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		<title>TVs will soon to be mind-readers</title>
		<description><![CDATA[Well, almost. In the same way amazon and iTunes always seem to know what you&#8217;d like, TVs may be able to predict your desires based on your past consumption and what your friends are into. 
This preso is great &#8211; shows four ways TV may evolve in the future:
1- The couch potato &#8211; On demand [...]]]></description>
		<link>http://www.bellamyhayden.com.au/blog/2010/04/tvs-will-soon-to-be-mind-readers/</link>
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		<title>This tablet will change our lives forever!</title>
		<description><![CDATA[
Not the chemical kind. Of course, I’m referring to a tablet computer, namely, the Apple iPad. Others call it a tablet PC or a slate. Whatever it is, it’s here!

On Saturday morning, devotees throughout the US congregated to become the first Apple iPad customers, at an entry level price of US$499.

Given the weakness of the US [...]]]></description>
		<link>http://www.bellamyhayden.com.au/blog/2010/04/this-tablet-will-change-our-lives-forever/</link>
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		<title>Buy a Russian Bride for $599.99 – one day only!!</title>
		<description><![CDATA[I’ve bought lots of goodies on the cheap (that I probably didn&#8217;t need) through one day deal websites (sites that offer products on the cheap for 24 hours). In fact, our we have 1-day.com.au to thank for our bh dartboard.
While most days offer interesting products, today’s email provided a real treat… or, er, trick!
This execution [...]]]></description>
		<link>http://www.bellamyhayden.com.au/blog/2010/04/buy-a-russian-bride-for-599-99-%e2%80%93-one-day-only/</link>
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		<title>More than a pretty face: sex sells to women, too</title>
		<description><![CDATA[Its Sunday morning in the Eastern suburbs; bootcamps and personal training sessions are in full swing, and I’m prancing off on my usual weekend run. When I pass these training sessions, I sometimes consider joining… but that thought quickly passes.
But yesterday, as I’m coming down the home stretch of my run in Coogee, in the [...]]]></description>
		<link>http://www.bellamyhayden.com.au/blog/2010/03/more-than-a-pretty-face-sex-sells-to-women-too/</link>
			</item>
	<item>
		<title>Work with us</title>
		<description><![CDATA[We’re always looking for great talent.
Our people at bellamyhayden works across all disciplines – not just the traditional ‘old-school’ channels. You will need to be competent in thinking about how brands can live across all communications channels – advertising, direct, digital, events, PR, word of mouth. You get the idea.
A solid understanding of how media [...]]]></description>
		<link>http://www.bellamyhayden.com.au/blog/2010/03/work-with-us/</link>
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		<title>Connections planning under the lens</title>
		<description><![CDATA[
Here is an interesting presentation about connections planning (bellamyhayden&#8217;s core discipline) I recently came across.
I disagree that connections planning isn&#8217;t working. What the presenters describe as connections planning, is really just bad media planning.
Whatever you want to call it, the solution they propose is to focus on quality insight generation. I agree the insight is [...]]]></description>
		<link>http://www.bellamyhayden.com.au/blog/2010/03/connections-planning-under-the-lens/</link>
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